How to build a social media marketing strategy

Starting from the ground and building up your strategies, here is our overview of how to create a social media marketing plan or digital marketing Sydney strategies from scratch.

I like to think of this plan like a road trip. Starting out by pushing yourself in the correct direction, then opt the way you’re going to get there, tick mark the action plans regularly to make sure you’re on track, and have some fun work along the way.

Let’s take a look at the best way to build a winning digital marketing Sydney strategy like a pro.

 

Step 1: Build Your Cross-functional and effective Team

Nobody should “own” a strategy in your company. Media impacts all corners of the company and should be more like in the air (everywhere). Thus, the first step in the process is to create a cross-functional and effective team to help draw up and operate the strategies. Take decision who will be involved, including sales, customer service, marketing, content, etc.

Step 2: Set your end Goal.

We can use social media platform to help accomplish our business objectives. But the best strategies are those which focus (at least initially) on a narrower rationale for social. For what do you primarily want to use socialmedia marketing? Awareness? Sales? Loyalty and retention? Pick one.

 

Step 3: Listen to Your Customers and Competitors

It’s an old social strategy chestnut by now, but “listening” is still good advice that’s often ignored by most of us. The reality is that customers (and competitors) will give you good guidelines to where you should be active in social media, if you expand your social listening beyond your brand name.

Knowing how and where your audience is naturally holding digital discussions can save a world from trouble. Rather than beginning from scratch, find channels in which you can interact with customers who are already talking about your brand.

If there’s any potential that you will struggle in finding the preferred platform of your target audience, you can always get help from your web developer or best SEO agency in Australia. They can set up everything and protect you from unforeseen issues in the future.

Step 4: Identify Your Customer

Now that you’ve started listening to your customers, decide with whom you will be interacting in social media. How does that impact your brand, what you can and should attempt in social media to expand?

Configuring customers personas, including their online behavior, values and challenges, will help you determine not only how to talk with them but also to carry on these conversations.

Step 5: Select Success Metrics

How are you going to identify this whether this is actually making a difference in your business or not? What key measures you should use to evaluate social media strategy effectiveness? How will you get more likes and engagement?

Selecting KPIs (key performance metrics) set your company’s expectations about how the ROI of your social media efforts will be measured.

A social media strategy by SEO agency is a plan of action to practice regularly, not a quick fix. Success will be noticed, but only through patience and perseverance. Thoughtful KPIs and realistic quantifiable quarterly goals are necessary in maintaining leadership buy in for the long haul.

Your company’s success metrics is a reflection of your expertise.

 

Step 6: What’s Your One Point?

 Amazing is no longer good enough: your brand, and your content, must be outstanding.

What differentiates you from your competitors? In a world of mess, your brand must have outstanding features that entertain and engages your audience.

It never matters who you are or what you are selling. Your product specifications and benefits aren’t enough to create a passion-worthy stir. How will your company appeal to the heart of your customers, rather than the head? Disney isn’t about only movies; it’s all about magic. Apple isn’t only about tech; it’s all about innovations. What your business is all about?

 

 

Step 7: Create a Channel Plan

Only after you realize why you’re active on social media at all, and how you’ll measure strategy success, you should turn your focus to the “how” of Facebook, Twitter, Instagram, etc. Your channel plan should help you understand with which customer audience you want to engage, your content plan and editorial calendar, any necessary resources and how you’ll measure the success rate of each platform.

 

One formula to stand up always on all the conversations that are happening around you and your company is to create a system for listening and engaging your audience. Tools will collect all social media mentions and comments on your posts in a single place, where you can quickly reply to your followers.